News & Views

#1. Website At the awareness stage, your prospective leads aren’t doing research with the intention of purchasing anything from you. Instead, they’re simply looking for answers, entertainment, or information! Approximately 96% of visitors that come to your website are not ready to buy. And that’s exactly why, at the early stages of the customer’s journey, […]

Is your brand interesting? This may seem like a silly question to ask. Who doesn’t think their brand is interesting, right? But, when you’re evaluating your brand and the level of energy it has, it’s not all about your perception; it is how others see you, particularly your customers. When you choose to purchase a […]

What does it mean to be consistent? The dictionary defines consistency as doing something the same way over and over again. While this may seem boring, it is essential in grounding your marketing. If you want your audience to recognize your brand, you have to deliver a consistent message that becomes familiar to them. If […]

It’s a new year, which means a fresh start for your business. January is the only month where you can clearly look ahead and see the year in full view. What are you going to accomplish this year? Have you developed a plan for your marketing? It’s not uncommon for small business owners to fly […]

Branding isn’t your logo. Branding is everything you are putting out into the world in regards to your company, and works to build recognition, loyalty, and trust. Visually, it does include the logo, but, it also includes how you tweet, and what your sidebar graphics look like on your blog, and whether or not your […]

Typography simply stated, is art in the form strategically placed lettering. I often admire the whimsical, yet simplistic beauty of typography in design. Hand lettering artist Aurelie Maron produced an beautiful example of creative graphic design utilizing only text, in her Everyday Creative collection on Behance. Graphic designers respect and value every element of design. […]

The Owl has been viewed as a symbol of wisdom for centuries. These beautiful creatures are often admired as mysterious beings of the night. Spotting one is a amazing experience I happened to witness personally just this year. Artist Greg Coulton captures the essence of the owl incredibly in a collection of pen and ink […]

As graphic designers we seek and absorb inspiration from many sources, and raw talent is everywhere. I am particularly appreciative of bold and insightful pieces that pay attention to detail. I recently stumbled upon the Behance  portfolio of artist NIELLY FRANCOISE and absolutely LOVE his work. Every designer, just like illustrative artists have a unique […]

There are a number of articles and posts discussing the pro’s and con’s of caffeine and creativity, Google it. An article in the NewYorker for instance warns it could ‘potentially cramp creativity.’ This is interesting to me as coffee appears to be a staple among art and creative directors within the advertising, fashion, graphic design […]

Designers are creative beings. Although every designer possesses a unique signature ingrained in their individual style, we seek and absorb inspiration from all around us. Exposure to creative expressions in the things we see, read, and even hear, awakens our passion and strengthens us as artists. Most critical of ourselves, we seek perfection in what […]