Leaping into the work field is hard enough, Visual Appeal LLC here to give you a jump start on preparing for internships and entry level jobs, let’s hop in. Visual Appeal is not only here to help you energize your message but help you create your statement piece! Let’s talk about the soft skills you’ll […]
Read More →Social Media for Small Businesses
on September 14, 2018in Uncategorizedtags: facebook, instagram, small business, social media, twitter

Social Media has become a major part of our culture and our daily lives. We share everything from what we see,to what we do, to things that inspire us. Businesses small and large have caught on to the impact that social media has and have realized that they can capitalize on our constant need to […]
Read More →What is your financial commitment to your plan?
on May 25, 2018in Uncategorizedtags: budgeting, entrepreneur, finance, marketing, small business

In a previous post, we discussed the importance of having a plan for your marketing and branding. As you are thinking about what you want to accomplish this year, you must also consider what it will cost and how much of your budget you will need to support it. A common misnomer when it comes […]
Read More →Getting Started
on March 7, 2018in Uncategorizedtags: marketing, planning, small business

It’s important to develop a marketing plan to propel your business throughout the year, but let’s remember that nothing happens until you get started. The best plan in the world is useless if it just stays on paper. Business owners commonly find themselves in one of two categories: they either plan too much and never […]
Read More →Top 3 Spring Cleaning Tips
on February 13, 2018in Uncategorized

When it comes to conducting your spring cleaning regimen, it’s important to put together a checklist to follow so you don’t miss anything. Organization reduces stress and ensures thoroughness. The same is true when organizing a spring cleaning for your brand. You want to follow a checklist to make sure you don’t miss anything. Here […]
Read More →5 Ways Small Business Owners Can Increase Brand Awareness
on July 25, 2017in Uncategorizedtags: advertising, awareness, branding, entrepreneur, marketing, small business

#1. Website At the awareness stage, your prospective leads aren’t doing research with the intention of purchasing anything from you. Instead, they’re simply looking for answers, entertainment, or information! Approximately 96% of visitors that come to your website are not ready to buy. And that’s exactly why, at the early stages of the customer’s journey, […]
Read More →An energetic brand must be interesting
on July 10, 2017in Uncategorizedtags: branding, curiosity, entrepreneur, small business

Is your brand interesting? This may seem like a silly question to ask. Who doesn’t think their brand is interesting, right? But, when you’re evaluating your brand and the level of energy it has, it’s not all about your perception; it is how others see you, particularly your customers. When you choose to purchase a […]
Read More →Consistency solidifies your brand
on June 6, 2017in Uncategorizedtags: branding, company, marketing

What does it mean to be consistent? The dictionary defines consistency as doing something the same way over and over again. While this may seem boring, it is essential in grounding your marketing. If you want your audience to recognize your brand, you have to deliver a consistent message that becomes familiar to them. If […]
Read More →What’s your plan?
on January 18, 2017in Uncategorized

It’s a new year, which means a fresh start for your business. January is the only month where you can clearly look ahead and see the year in full view. What are you going to accomplish this year? Have you developed a plan for your marketing? It’s not uncommon for small business owners to fly […]
Read More →Your Brand is a Promise
on September 29, 2016in Uncategorizedtags: branding, company, identity, perception

Branding isn’t your logo. Branding is everything you are putting out into the world in regards to your company, and works to build recognition, loyalty, and trust. Visually, it does include the logo, but, it also includes how you tweet, and what your sidebar graphics look like on your blog, and whether or not your […]
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