If you’re a business owner looking to grow your visibility, build trust, and attract more local customers, one of the simplest and most powerful tools at your fingertips is your Google Business Profile (formerly Google My Business). Yet, many businesses still haven’t claimed theirs.
Here’s why that’s a missed opportunity—and how you can fix it today.
What Is a Google Business Profile?
Your Google Business Profile is the free listing that appears when people search for your business or businesses like yours on Google Search and Maps. It displays key information such as your location, hours, phone number, website, customer reviews, photos, and more.
It’s often the first impression potential customers get of your brand—before they ever click your website.
Why Claiming Your Profile Matters
- Boosts Your Local SEO
Google favors verified and optimized listings. When your profile is claimed and complete, you’re more likely to appear in the coveted local “3-Pack” results—those top listings that show up on maps and local searches. - Builds Trust and Credibility
Customers are more likely to trust and choose a business with updated info, professional photos, and positive reviews. An unclaimed profile (or worse, inaccurate details) can quickly turn them away. - Enables You to Manage Your Reputation
Claiming your profile lets you respond to reviews, answer questions, and show potential customers that you’re active and engaged. - Increases Customer Actions
Verified profiles make it easy for users to call, visit your website, get directions, and even book services directly. All of this leads to real-world results—calls, visits, and sales.
How to Claim Your Google Business Profile Today
Step 1: Go to Google Business
Click “Manage now” and sign in with a Google account.
Step 2: Find or Create Your Business
Search for your business name. If it appears, select it. If not, choose “Add your business to Google.”
Step 3: Enter Your Business Information
Input your business name, category, location, service areas (if applicable), contact info, hours, and website.
Step 4: Verify Your Business
Google will ask you to verify via phone, email, or postcard to your business address. This step confirms you’re the rightful owner.
Step 5: Optimize Your Profile
Once verified, fill in the details:
- Add a compelling business description
- Upload high-quality photos and your logo
- Enable messaging if it fits your business
- Add services or product categories
- Ask loyal customers to leave reviews
Claiming and optimizing your Google Business Profile isn’t just a nice-to-have—it’s an essential piece of your local marketing strategy. It’s free, easy to set up, and can have a direct impact on your bottom line.
Don’t let potential customers pass you by. Claim your profile today and take control of your digital presence.
Need help optimizing your listing or planning a full local marketing strategy?
