News & Views

If you’re a business owner looking to grow your visibility, build trust, and attract more local customers, one of the simplest and most powerful tools at your fingertips is your Google Business Profile (formerly Google My Business). Yet, many businesses still haven’t claimed theirs. Here’s why that’s a missed opportunity—and how you can fix it…

In today’s digital landscape, making your website work for you is essential. At our design agency, we understand the intricacies of turning your online presence into a profitable venture. In our video, “What Do you Need to Monetize your Website,” we unveil the key elements that can transform your website into a revenue-generating powerhouse. From…

Reading time: 5 min 36 sec  When clients want a new website created, they usually come in with a long list of questions. Here at Visual Appeal, LLC, we encourage questions and know how important it is to gather as much information as possible throughout the website development consultation process.  At Visual Appeal, LLC, we…

Cohesive branding is essential to growing your business in 2021 (website, print, social media, etc.). What is cohesive branding? Branding is everywhere. Everything and every person has a brand. So, if you have a business, you have a brand already. The goal would be to create cohesive branding, so that people say exactly what you…

We’ve all seen the Google Map Listings surface when we search for anything local using Google. The map includes three, five, or ten local businesses, and it shows at the top or center of the Google results tab. The businesses included in these map listings have used a feature provided by Google — Google My…

To understand search engine optimization and internet marketing for your business, you should first understand the purpose of search engines such as Google, Bing, and Yahoo. Search engines compete for your business; they want you to use their search engine.

Read Time: 3 min 4 sec A well-strategized marketing plan can help businesses maintain longevity in their industry. But with all great ideas comes research and planning, and if you are just starting in your field, it can become stressful, especially if you don’t know exactly what you’re looking for. Creating a successful marketing plan…

It’s so easy to get caught up in business as usual, especially when things are going well. The phone is ringing, and you are delivering, but are you truly meeting the mark? A marketing audit is a thorough review of your current marketing plan, objectives, and strategies, as well as the current activities being executed…