News & Views

In this earthshaking time where we have all been shifted into the unprecedented new normal of social distancing, we are finding it critically important to maintain communication. As an entrepreneur, this new reality shines a light on how delicate business ownership truly is. Now working remotely, we are deploying every cloud-based tool at our disposal […]

Leaping into the work field is hard enough, Visual Appeal LLC here to give you a jump start on preparing for internships and entry level jobs, let’s hop in. Visual Appeal is not only here to help you energize your message but help you create your statement piece! Let’s talk about the soft skills you’ll […]

Social Media has become a major part of our culture and our daily lives. We share everything from what we see,to what we do, to things that inspire us. Businesses small and large have caught on to the impact that social media has and have realized that they can capitalize on our constant need to […]

In a previous post, we discussed the importance of having a plan for your marketing and branding. As you are thinking about what you want to accomplish this year, you must also consider what it will cost and how much of your budget you will need to support it. A common misnomer when it comes […]

It’s important to develop a marketing plan to propel your business throughout the year, but let’s remember that nothing happens until you get started. The best plan in the world is useless if it just stays on paper. Business owners commonly find themselves in one of two categories: they either plan too much and never […]

When it comes to conducting your spring cleaning regimen, it’s important to put together a checklist to follow so you don’t miss anything. Organization reduces stress and ensures thoroughness. The same is true when organizing a spring cleaning for your brand. You want to follow a checklist to make sure you don’t miss anything. Here […]

Cohesive branding is essential to growing your business (website, print, social media, etc.). What is cohesive branding? Branding is everywhere. Everything and every person has a brand. So, if you have a business, you have a brand already. The goal would be to create cohesive branding, so that people say exactly what you want them to […]

#1. Website At the awareness stage, your prospective leads aren’t doing research with the intention of purchasing anything from you. Instead, they’re simply looking for answers, entertainment, or information! Approximately 96% of visitors that come to your website are not ready to buy. And that’s exactly why, at the early stages of the customer’s journey, […]

Is your brand interesting? This may seem like a silly question to ask. Who doesn’t think their brand is interesting, right? But, when you’re evaluating your brand and the level of energy it has, it’s not all about your perception; it is how others see you, particularly your customers. When you choose to purchase a […]

What does it mean to be consistent? The dictionary defines consistency as doing something the same way over and over again. While this may seem boring, it is essential in grounding your marketing. If you want your audience to recognize your brand, you have to deliver a consistent message that becomes familiar to them. If […]