In a previous post, we discussed the importance of having a plan for your marketing and branding. As you are thinking about what you want to accomplish this year, you must also consider what it will cost and how much of your budget you will need to support it. A common misnomer when it comes […]
Read More →What is your financial commitment to your plan?
on May 25, 2018in Uncategorizedtags: budgeting, entrepreneur, finance, marketing, small business

5 Ways Small Business Owners Can Increase Brand Awareness
on July 25, 2017in Uncategorizedtags: advertising, awareness, branding, entrepreneur, marketing, small business

#1. Website At the awareness stage, your prospective leads aren’t doing research with the intention of purchasing anything from you. Instead, they’re simply looking for answers, entertainment, or information! Approximately 96% of visitors that come to your website are not ready to buy. And that’s exactly why, at the early stages of the customer’s journey, […]
Read More →An energetic brand must be interesting
on July 10, 2017in Uncategorizedtags: branding, curiosity, entrepreneur, small business

Is your brand interesting? This may seem like a silly question to ask. Who doesn’t think their brand is interesting, right? But, when you’re evaluating your brand and the level of energy it has, it’s not all about your perception; it is how others see you, particularly your customers. When you choose to purchase a […]
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